Previously Asexual Awareness Week, Ace Week, celebrated in the last full week of October, ran from Oct. 22-28 this year. Ace Week was instituted by activist and organizer Sara Beth Brooks and the founder of the Asexual Visibility and Educational Network, David Jay, in 2010. Despite these efforts, asexuality is still a misunderstood and underrepresented identity, even within the queer community.