Self-expression

Rebranding makeup as “self-expression” perpetuates conformity

Rebranding makeup as “self-expression” perpetuates conformity

BY NINA LARBI ’22

This year, I succumbed to capitalist America and went Black Friday shopping at a local mall in my hometown. Although I left the hellscape that is the Willow Grove Mall’s Sephora empty-handed and with my pitiful $20 bill still tucked into my wallet, I could not stop thinking about the advertisements, the environment, the staff and the store itself. Advertisements in the store displayed bright makeup looks, from red eyeshadow to purple highlighter, and showcased a diverse cast of models.