Social Media Filters Harm Young Girls by Reinforcing Beauty Standards

Graphic by Trinity Kendrick ‘21

By Kaveri Pillai ’23

Staff Writer

In 2015, Snapchat changed the way we looked at ourselves, literally and metaphorically. Its revolutionary camera feature Lenses allows users to edit their photographs in real-time. Festive backgrounds, animal and beautification filters have crept into our picture-taking routines, and the good old DSLR seems to have lost its magic. And so the question becomes: What is it about a camera filter that makes it so attractive to people? 

3.96 billion people use social media, and it has become particularly pervasive among young people. 73 percent of Generation Z adults aged 18-23 are active Instagram users, and 63 percent of the same demographic are active Snapchat users. With such a young demographic being sucked into this sphere of virtual reality, the scrutiny toward social media has been increasing over the past two decades. The creation of Lenses, which alter people’s faces, allowing them to attain a certain look, have reified toxic societal expectations and norms that are targeted toward young girls. 

These filters appeal to those who want to look conventionally attractive. The homogenization of beauty that correlates to the standardization of one type of perfection is unfortunately enforced upon many people who don’t necessarily align themselves with this restrictive canon. The “western ideal” highlights the prevalence of neo-colonialism in the 21st century, and leaves women of color like myself feeling that they need to change to be beautiful. The Instagram filter that glamorizes freckles, blue eyes and blonde hair might seem petty in this fight to accept and appreciate diversity. However, labeling such features as symbols of feminine perfection champions an archaic form of racial superiority and alienates a handful of social groups who are seen to be the antithesis to this regressive norm of beauty. 

By marketing these specific facial features as the ones that personify beauty, the commodification of biological characteristics inevitably produces issues of self-esteem and low confidence in young girls. The oppressive nature of western standards of beauty are reminiscent of the obsession colonizers had with curtailing native culture and anything that appeared to be tangential to their set normative expectations. 

Power shapes the gendered notion of beauty as well. The filter effects of freakishly pore-less cheeks and over-the-top doe eyes make women look like caricatures of young, unadulterated purity. The constant need to infantilize women echoes the sentiment shared with those who find it imperative to diminish women as subordinates. By equating this “childish” beauty to the facade of naive, weak and immature women being accepted and appreciated, the system succeeds at reifying the idea of perfect women being treated like infants. The “young girl” filters rob women of adulthood and diminish them to a social group that is stagnant in this race of growth — once again leaving a vulnerable and marginalized group behind when it comes to creating a universal set of expectations. 

The filters that seem to give every person unnecessary chin tucks and nose jobs hammer an idea in the minds of young girls that what they look like right now is anything but perfect. The constant interfering with one’s natural body echoes the body image issue that is rampant among young people and pushes social media users to go down this dark route of treacherous surgeries and constant cynicism regarding their bodies. 

The hyper-sexualization of women of color appears to contrast the white ideal of perfection that still manages to alienate groups as “exotic” and “abnormal.” As Alizeh Azhar ’23 says, “These dark skin tone filters really do a lot of damage to young brown girls who want to achieve this stature of normalcy when they are being targeted for looking different.”

 As I go through these filters now, I can’t stop myself from thinking about my 13-year-old sister who is being directed by social media to look a certain way in order to be accepted by the world. This toxic wave of artificial appearance has engulfed an entire age group, and it is important to challenge the discourse that surrounds the approval of such ideals of perfection to ensure that the pedagogy that exists regarding beauty standards is flipped. 

Performative Activism: Social Media’s Newest Problematic Trend

Graphic by Trinity Kendrick ‘21

By Kaveri Pillai ’23

In a world where social constructs like gender, race and religion seem to divide the public, social media has provided a platform to bridge that gap. For the past decade, social media users have been using their platforms to express their opinions. With the work of social movements rising in 2020, critics must question if this expression is just a way of ranting, or if it actually is a revolutionary form of activism. 

According to Robert Putnam’s work in “Bowling Alone,” social capital is a network of relationships made within the society, enabling them to work efficiently within the system. He highlights how active civil engagement has been decreasing for the past 30 years, which gives critics a reason to analyze this new type of activism more carefully. This is where the question comes up: Do we post on social media to enhance our social capital? Or do we attempt to be “woke” and conform to the trend of speaking up out of fear of being left behind? 

 Performative activism is a superficial way of demanding or making change. New York Times writer Nikita Stewart’s article, “Black Activists Wonder: Is Protesting Just Trendy for White People?”  is about a new wave of protests that consisted of predominantly white people during the Black Lives Matter marches in 2020. She expressed her reservations regarding their involvement, fearful that it would only be temporary. Her piece communicates a common theme of frustration with the fact that “allyship,” especially that of white people, has only occurred in response to recent social media trends. The immediacy of social media makes it easy to engage with, but this version of activism does not go far enough. 

Often, the core motivations for activism are misconstrued on social media. The “Challenge Accepted” trend resulted in women across the globe posting black and white pictures of themselves to show the idea that women stick together. Not only was the origin of this online trend eliminated from the posts, but it also merely scratched the surface of the original feminist issues which started the trend. 

Gendered honor killings is an issue Turkish feminists are attempting to combat with. The recent brutal killing of a 27-year-old student Pınar Gültekin by her ex-boyfriend reiterated the importance of raising awareness of femicide. The trend of posting these monochrome pictures was initiated as a way of echoing the pictures of murdered Turkish women that end up in the newspapers on a daily basis. 

This strong wave against patriarchal and misogynistic oppression was unfortunately reduced to young women using photoshoots to showcase their superficial solidarity with other women instead of honoring the original purpose of the challenge. This not only cheapens the social capital produced by a generation working tirelessly to demand legitimate change, but it also damages the growth they have accomplished in the fight to achieve justice. 

 On any given day, social media is flooded with content regarding the Black Lives Matter movement. Posts and stories address a myriad of points from checking your privilege to signing petitions calling for real structural change. “People know that Black people are constantly being murdered at a disproportionate rate, and seeing a video on Instagram that ‘proves it’ isn’t going to make any real change — the fact is that they just don’t care,” Chia Webb-Cazáres ’24 said. 

An overt sense of hypocrisy is laced in these posts. Many of the same people who repost CBS footage or the unforgettable words of Martin Luther King Jr. are the ones who fail to turn up at the voting booths. While performative activism may turn out to be a shortcut to increasing one’s social capital, it is constant engagement with the system which fulfills democratic duties. 

Voting is one such democratic duty that is an integral element of activism. In 2016, only 13 percent of the youth voted in the presidential election. In that same election, 47 percent of white women and 62 percent of white men voted for President Donald Trump. These staggering numbers justify the apprehension people of color have regarding the idea of allyship.

If this new age of activists is all about the talk and not about performing one’s duty as a democratic citizen, there will be no change in the way we view BIPOC, rewrite legislation or implement a sense of human decency in everyday life. The youth, regardless of their #blacklivesmatter posts and signatures on “Justice for Breonna Taylor” petitions, will continue to casually use racist slurs and make racist jokes because they haven’t actually committed themselves to the eradication of systemic racism. 

 A #blackouttuesday post does nothing, and neither does sharing videos of violence toward marginalized groups — which, if anything, desensitizes others to human rights violations. Generation Z might have produced great activists like Greta Thunberg and Malala Yousafzai, but in the end, our fight to be trendy over our fight to make real change has made our social performance meaningless. We have become the epitome of performative activism and social media has unwittingly promoted that.