Women’s sports expected to break profit records in 2024
Revenue levels in women’s athletics have often been overshadowed by the immense profit brought in by men’s sports organizations such as the National Basketball Association or the National Football League. However, 2024 is expected to bring in a lofty profit of over $1 billion dollars for women’s elite athletics, which includes professional organizations as well as high-level amateur competitions, namely Division I collegiate sports and the Olympics.